Plano is located in both Collin and Denton Counties. About 80% of Plano’s visitors are business travelers, due to its close proximity to Dallas and the many corporations headquartered in Plano. Some of the country’s largest and most recognized companies are headquartered in Plano. Many of those corporate campuses are located in ZIP Code 75024, between Preston Road and Dallas North Tollway.

The convention center in Plano is owned and operated by the city, which provides opportunities to host large events, drawing people to the community. 

Plano has made a concerted effort to create space to attract retailers to its downtown area and the Legacy West area in an effort to boost sales tax returns. 

Shopping in Plano is easy, with so many indoor and outdoor retail areas across the city. The Shops at Willow Bend, The Shops at Legacy, and the former Collin Creek Mall which closed in 2019 and is being constructed to become a mixed-use mecca with restaurants, retail, parks, trails, a hotel, a three-story underground garage, office spaces, senior living, apartments, and single-family homes.